Tuesday, February 15, 2011

Bitkom balance for 2010: Extreme rise in sales App

Bitkom speaks of a explositionsartigen growth year on year and is the mini-programs as a key to the success of the mobile Internet. There are currently about 520,000 worldwide for news applications, games or online services available. Almost 90 percent of the bid is the users free of charge. The average price for a paid app amounts to follow the Bitkom to 3.25 €.

110 million downloads of the pay programs have provided last year for a turnover of 357 million euros. Not ipso facto raises the App market as a lucrative source of revenue: advertising placements within a App flush more money into the coffers of the providers. A rapidly increasing use of smartphones and Tablet PCs in the past year contributed to the strong growth of the App Market.

Already one in three mobile phone is a smartphone. Some 7.4 million of these devices were in 2010 over the counter. This trend should continue this year. Bitkom expects for 2011 a sales increase of 36 percent to 10.1 million sold phones.

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