Thursday, May 19, 2011

Apple polish a "Cloud" Music

The future of digital music through the cloud. After Amazon and Google, Apple would prepare the upcoming release of its own music service in the cloud, "obviously related to iTunes ... According to Greg Sandoval of CNET, Apple has recently signed agreements with EMI and Warner, and is on the verge of do the same in the coming days with Sony and Universal.

The company had a few days ago, signed an agreement with DuPont Fabros Technology to build a second data center in Santa Clara giant (Clafornie). These two elements together support the hypothesis of a forthcoming availability of a music service in the Cloud able to compete with the service launched in March by Amazon and the one announced last week by Google.

What difference between this service and the future of iTunes? Unlike iTunes which stores your music on your player / smartphone / computer, a music service in the cloud allows users to store their music in the cloud so that it is directly accessible from anywhere and by any device. Last March, Amazon launched its service in the U.S.

"Cloud Player" associated with its system of online storage Cloud Drive. Users benefit from 5 GB to store any file, including streaming music directly readable through the cloud Player. This is not content just to play music, but can also manage and sort in the cloud "in the manner of what are locally software like iTunes or Windows Media Player.

Amazon launched the service without any agreement with the majors who see the practice of a very evil eye. For Amazon, users have already paid for the rights of music (acquired from the album sales service from Amazon MP3) and they only store music on a hard line rather than a virtual disk.

Using the same arguments, Google launched last week at its Google I / O beta service competitor Google Music. Same principle: the user to download his music, keeping them synchronized and accessed by wireless from its shelves and Android Smartphones. So Apple would prepare its own "iTunes in the cloud." But by signing agreements with major labels, the brand puts its competitors in an awkward position.

Majors, who had yet highly criticized Apple in recent months, so once again sees the inventor of the iPod as a savior and will not fail, armies of these agreements, to come knock on doors of Amazon and Google demand them.

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