ARM's CEO Warren East, ARM would try to persuade propose ARM chips the last ten years, without success yet. In fact, AMD is focused on x86 processors in the world, but nothing was forbidden to use ARM core or even - like Intel at a time - to develop a complete processor. AMD has licensed the ARM instruction set, it is after the acquisition of ATI was one for its GPU "Imageon.
And even if this branch of the company was sold to Qualcomm in 2008 - Adreno is the ATI - AMD still has a license. In the past, another major microprocessors proposed ARM chips: Intel has long marketed the StrongARM and XScale, before selling all at Marvell. SoC - System on a chip, a chip that integrates GPU, CPU and chipset - based on AMD technology could have some success, and the arrival of Brazzos showed that AMD is able to offer products of interest on this type market, even if Brazzos is not really a SoC, since it requires a southbridge.
This would be the perfect time for a launch of a SoC: the Atom does not compete with ARM SoC level of consumption and AMD has two advantages over most of its competitors. Indeed, the Texan company has the resources to provide a powerful GPU and a powerful CPU, which is not entirely the case for its competitors.
If NVIDIA is an opponent of choice in the GPU, the company is not a specialist, CPU and Qualcomm - even with very good products - remains a society too young to fully compete with a company the size of AMD. Remains to be seen if AMD will offer a truly ARM SoC and it will be introduced relatively quickly to establish itself, AMD will announce its chip at the time of the release of Windows 8 and if possible before that NVIDIA does not sell the Denver project. 
And even if this branch of the company was sold to Qualcomm in 2008 - Adreno is the ATI - AMD still has a license. In the past, another major microprocessors proposed ARM chips: Intel has long marketed the StrongARM and XScale, before selling all at Marvell. SoC - System on a chip, a chip that integrates GPU, CPU and chipset - based on AMD technology could have some success, and the arrival of Brazzos showed that AMD is able to offer products of interest on this type market, even if Brazzos is not really a SoC, since it requires a southbridge.
This would be the perfect time for a launch of a SoC: the Atom does not compete with ARM SoC level of consumption and AMD has two advantages over most of its competitors. Indeed, the Texan company has the resources to provide a powerful GPU and a powerful CPU, which is not entirely the case for its competitors.
If NVIDIA is an opponent of choice in the GPU, the company is not a specialist, CPU and Qualcomm - even with very good products - remains a society too young to fully compete with a company the size of AMD. Remains to be seen if AMD will offer a truly ARM SoC and it will be introduced relatively quickly to establish itself, AMD will announce its chip at the time of the release of Windows 8 and if possible before that NVIDIA does not sell the Denver project.
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