Friday, February 11, 2011

With Cubomusica, Telecom Italy challenge Apple iTunes

Telecom Italy lands in the music industry with Cubomusica, a new platform for digital streaming and downloads of the ADSL service offered to customers of the operator. A Telecom to push this decision was the desire to expand the supply of content for broadband connectivity, along with earning potential that the sector offers music downloads in Italy.

The latter, in fact, showed a decided upward trend, with a turnover of 23 million euros in 2010 and a +10% year on year in legal downloads. To offer 4 million songs already on Cubomusica, Direct Telecom has partnered with leading Italian labels. Have in fact acceded to the product labels as Sony Music Entertainment Canada, Universal Music Italy, Italy EMI Music, Warner Music Italy, Sugar Music, Carousel Records, SMEs and Made in etaly Kiver.

Practically almost all of the Italian musical production. On the platform will reach all the news, in conjunction with the coming to market. Customers also can access the service anywhere and easily, thanks to online recognition. The songs can be listened to in streaming, with no time limit and you can also create custom playlists.

A recommendation system, then, suggest new artists on the basis of ratings of each user. Italy Telecom's ADSL customers will have free service until June 10. Following Cubomusica will pay and will offer several options to choose from. We will start with a cost of 1.49 Euro per month for unlimited streaming subscription base, to the premium offerings, in addition to streaming, give the opportunity to download music.

The download file will be DRM free, which will enable users to transfer songs from PC to other devices such as smartphones or MP3 players. Cubomusica you are going to add to the widest range of Telecom Italy CuboVision: soon on TV you can also hear the music.

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