In marketing, currently, there are two things: the proliferation of cores as a selling point, and 3D. Creative has understood and therefore proposes the "Sound Core3D, a new chip. Finally, "new" is a big word: the announced specifications are exactly the same as the chip X-Fi cards, trips ... 2005. When Creative Technology Announces' Quartet DSP as an innovation is an innovation of six years ago, news releases and testing of the X-Fi already spoke of this technology.
But all is not black in this announcement, the X-Fi is a very good sound card, superior in many respects to the codecs integrated into the motherboard, and Creative has announced it will sell its own cards, but also propose Sound Core3D integrators, so they offer sound cards or motherboards with the chip.
It remains to see the price of cards and if the players are ready to replace the sound card built into the motherboard through a dedicated card, because the practice is increasingly rare, the time for Sound Blaster AWE 32 is far ... 
But all is not black in this announcement, the X-Fi is a very good sound card, superior in many respects to the codecs integrated into the motherboard, and Creative has announced it will sell its own cards, but also propose Sound Core3D integrators, so they offer sound cards or motherboards with the chip.
It remains to see the price of cards and if the players are ready to replace the sound card built into the motherboard through a dedicated card, because the practice is increasingly rare, the time for Sound Blaster AWE 32 is far ...
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