By marketing the new album by Lady Gaga at the price of a single, Amazon beats records and imposes its Cloud music when Apple will launch its own. Amazon launched its music Cloud earlier this year and has been seeking to snatch market share to Apple and iTunes. For its part, Apple has signed partnership agreements and is expected to launch his own musical cloud associated with iTunes in the coming weeks or the coming days.
The very idea of a musical Cloud is to provide a space for online storage and online reader to access their music anytime, anywhere. For Amazon, the important thing is to come and take market share from Apple. One strategy employed is to perform certain days "sales Flash" very aggressive price.
Amazon had already passed a nice coup by launching the latest album from Arcade Fire to $ 3.99 last August. May 23, proposed as Amazon Gold Box Daily Deal downloading the new album by Lady Gaga "Born This Way" at $ 0.99, or the whole album for the price of a single song on iTunes! Result, Amazon's servers have not withstood the impact of a sharp increase in traffic.
Amazon has reiterated its offer on May 26! In two days, Amazon would have passed 480,000 copies of the latest album from the fantastic singer. This is for Amazon (which is obviously bear the price difference) an "investment" of $ 2.8 million, as another means to promote his new music Cloud, supply is obviously linked to the promotion service.
In comparison, iTunes would have been less than 150,000 albums during the same period. The performance of Amazon has obviously helped put the new album by Lady Gaga head of sales across the Atlantic while the artist would have probably reached this position in all cases. It could, however, it can achieve the objective incredible one million albums sold in a week ... 
The very idea of a musical Cloud is to provide a space for online storage and online reader to access their music anytime, anywhere. For Amazon, the important thing is to come and take market share from Apple. One strategy employed is to perform certain days "sales Flash" very aggressive price.
Amazon had already passed a nice coup by launching the latest album from Arcade Fire to $ 3.99 last August. May 23, proposed as Amazon Gold Box Daily Deal downloading the new album by Lady Gaga "Born This Way" at $ 0.99, or the whole album for the price of a single song on iTunes! Result, Amazon's servers have not withstood the impact of a sharp increase in traffic.
Amazon has reiterated its offer on May 26! In two days, Amazon would have passed 480,000 copies of the latest album from the fantastic singer. This is for Amazon (which is obviously bear the price difference) an "investment" of $ 2.8 million, as another means to promote his new music Cloud, supply is obviously linked to the promotion service.
In comparison, iTunes would have been less than 150,000 albums during the same period. The performance of Amazon has obviously helped put the new album by Lady Gaga head of sales across the Atlantic while the artist would have probably reached this position in all cases. It could, however, it can achieve the objective incredible one million albums sold in a week ...
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