Tuesday, March 15, 2011

HP: WebOS on PC via the browser

Leo Apotheker, CEO of HP described the strategy he wanted to see HP follow in the coming months. Two ads mostly hold the attention: a Cloud Marketplace open and install webOS on all HP PCs. HP will use its expertise to build the first Open Cloud Marketplace - online market opened - to the world. This platform follows the model of Apple's App Store, Google or Microsoft but is different in being open to other companies than HP.

It is indeed an online platform that HP will market. It will allow many companies to create their own store to distribute their products. It may also be used as internal service companies. The access will of course be secured. In addition, HP wants to make his Marketplace "context aware" that is to say capable of detecting any device connects automatically to adapt the material presented (eg only for mobile services and applications if you connect from ' a smartphone).

The second cornerstone of the strategy of HP is webOS. HP sells about two printers and two computers per second in the world. The builder wants to use this windfall to increase rapidly the number of machines using webOS: installing it by default on its printers, its shelves, its PCs, HP webOS could deliver over 100 million units per year.

Apotheker described how the mobile OS cohabit with Windows: "There will be a beta version of webOS operating in a PC browser at the end of this year." HP does not a multiboot system or virtualization, and in fact avoids direct competition with Windows.

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