Within the Social Media Week, the School of Management of Politecnico di Milano and Netcomm, Italian Consortium of Electronic Commerce, presented the data related to e-commerce in Italy. People who buy goods on the internet are usually about 8 million, an increase of about one million users compared to the figure recorded in 2009 and a turnover estimated at 6.5 billion euros.
Robert Plain, Netcomm president, said these figures by saying that "those who buy online have a high level of satisfaction so they continue to do so as more and more and can infect others in a world that is increasingly connected and connected." One of the factors that have contributed to this increase in the number of users is to be found also in the spread of "Facebook, Twitter and all sites where people come looking for respect, information and entertainment and then acquire a familiarity that it overrides the technology gap and hence the distrust in the middle, "said Plain.
Robert Plain, Netcomm president, said these figures by saying that "those who buy online have a high level of satisfaction so they continue to do so as more and more and can infect others in a world that is increasingly connected and connected." One of the factors that have contributed to this increase in the number of users is to be found also in the spread of "Facebook, Twitter and all sites where people come looking for respect, information and entertainment and then acquire a familiarity that it overrides the technology gap and hence the distrust in the middle, "said Plain.
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