Tuesday, February 8, 2011

Apple, goodbye to the physical boxes?

According to the influential U.S. website MacRumors Apple will stop selling software in boxes, namely the traditional physical version that we usually see in stores. To push the baby Mac App Store, in fact, Apple will soon opt for digital download only through the new platform was launched in January.

The proof of this new direction would be in exchange for policy launched by Apple for its stores and their staff, in fact, will help potential customers to configure the computer to show the full features of the Mac App Store. It seems that Apple intends to bet much on his new online store.

Other tracks, then, can be found in the last products of the apple. The MacBook Air, for example, is sold without installation CD - not least because the optical drive is missing - but with only a USB pen-drive that contains all the software. Clearly, Apple wants to reduce the cost of shipping and distribution, while freeing valuable space for other computers, gadgets and devices that make it much more in Cupertino.

It 's the end of an era?

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