Wednesday, March 9, 2011

Iliad: record sales recruitment but at half mast

The Iliad, the parent of Free, has just published its results for the year 2010. Confirming the profitability of its growth model, Iliad has exceeded expectations of analysts by posting a turnover for the first time crossed the 2 billion euros (+4.3%) and net profit amounting to 313.1 million euros (+78%).

As for new subscribers, however, that Iliad has recruited 78,000 subscribers throughout the year, of which only 6000 was the last quarter. Perhaps future subscribers they expected the arrival of the Freebox Revolution? Still, at December 31, 2010, Iliad had 4.534 million broadband subscribers (Free and Alice combined), against 4.456 million a year earlier.

This represents a growth of 1.72% ... Toward the deployment of fiber optics, Iliad hoping to recruit around 100,000 subscribers by the end of the year. Finally, the group confirms its objective of covering 4 million homes by 2012.

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