Monday, March 28, 2011

Bitkom survey: online fashion store established in women's hands

The online fashion houses often have lady visitors: At 41 percent almost every second woman clothing purchases via the internet. Other hand, use only 17 percent of men questioned this kind of shopping. Striking is the almost uniform distribution of all age groups: about one third of the 14 - to 29-year-olds, but also one in four seniors clothing purchases on the Internet.

Only one population is outside the Social Movement: Non-working women seem to prefer shopping locally. In addition to the traditional mail houses, there are increasingly other store offers. The big fashion chains are on the Internet now represented as well as specialty items for which the buyer can make his desired such as T-shirt.

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