Thursday, March 31, 2011

New recommendation feature: +1: Google's answer to Facebook's "Like"

Similar to the "Like" feature of Facebook you will be able to highlight specific content to Google in the future with a "+1" button. When looking around for a recipe, or hotel, one would then see the same recommendations from friends or relatives, according to Google. The function is reminiscent of the concept of "social search," the Facebook drives with Google's arch rival Microsoft.

The preferences and information are the friends of a user for him relevant as a hit, the result is a search engine algorithm, Facebook founder Mark Zuckerberg says again and again. Therefore they should be displayed prominently in search results. Although Google is still the undisputed leader in Internet search.


With the small ads in the area of search hits earned the company billions. Facebook, with its 600 million users, but is now often seen as a potential threat to Google's business: if people are looking for more than Facebook and Microsoft Bing, Google automatically earn less. With its own activities in the community sector such as Orkut, Google's online network has so far had only moderate success.

The first step +1- function is to be released for the English-language Google search engine. To use it, you need a Google profile. There you will manage all +1- favorites. To see the recommendations of other users, you have to be logged on to computers using their Google Account.

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