Friday, February 18, 2011

To access "premium" for 3G networks

At MWC, we met with Amdocs, a company specializing in consulting for the establishment of telecommunications networks for operators, and discuss an interesting problem, the network traffic. In recent years, mobile phone networks - thought to use the base for "voices" - are widely used to transport data and the advent of smartphones (especially the iPhone) induced a burden increasingly heavy on them.

And few solutions exist to solve this problem without a complete overhaul of the network infrastructure, which is obviously the most effective medium term, but also the most expensive. The first solution is to deport the burden: instead of sending the data on the internal network of the operator, connected to base stations, it "enough" to pass the flow through another path.

Two paths exist: Wi-Fi and femtocell. Very present in France, Wi-Fi community type, coupled with commercial hotspots, allow to deport some of the traffic on ADSL customers, even if the use is marginal in practice. Femtocells, rare in France, allow for the deportation of cons in a simple and transparent above the traffic: a home users connect to an access point and traffic personnel is derived on an ADSL line, which discharges the traditional network.

In practice, the Wi-Fi is effective but impractical and femtocell boxes have a price problem, plus they are only useful for traffic "residential". Second big solution, content optimization. Operators like the solutions from RIM (BlackBerry) because of the brand smartphones consume little data compared to smartphones with another system.

And a dedicated application is often preferable to such a website. More generally, solutions of optimization of content, with recompression videos on the fly (and therefore detection of these), compression and caching of images (this is already the case at SFR) and other techniques to reduce traffic are fashionable.

But there are two problems: optimizing the user's level of labor demand-side third-party developers, not necessarily related to operators, and optimization at the request of the operator content detection and a large power calculation. Remains the most effective solution, limited subscription and switching to "premium".

Currently, operators usually offer the same conditions for 3G subscribers and subscriptions worth another level of speed, although there are exceptions. In the future we should see a segmentation cons high on this issue, with subscriptions limited to low flow, some capable of reaching the maximum standards in place and others that would offer access to "privileged" in network.

Similarly, traffic is currently restricted to a certain value before a downturn (the famous "limited unlimited") but the future could see the arrival of systems integral to many more levels. In fact, segmentation of this type has advantages and disadvantages. People who consume little data may use a subscription limited in speed and capacity, for a lower price, but people who consume a lot of data, by contrast, may pay more.

Some offers are already existing on this point, as the offers "tethering" of SFR, which is charged by the Orange flange bearings and some of its MVNO and some of its subscriptions "feature phones" to 384 kilobits per second

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