Wednesday, February 16, 2011

Subscriptions finally arrive in the App Store

Apple App Store has finally launched the new service subscriptions that publishers were waiting with anticipation, The Daily at the head. With the new mechanism, in fact, anyone who produces content will load up the App Store app specfic through which sell news, articles, videos and more. With App Store, in fact, there was no business model that publishers rise again according to the fortunes of the industry, now in open crisis.

A benefit will be the first of The Daily News, which for weeks waiting for a subscription. Now the product of News Corp and Apple is ready to produce income, if all goes well. As with more traditional services, subscriptions can be weekly, fortnightly, monthly, bimonthly, quarterly, semiannual or annual.

The methods of payment are the classic ones from the App Store and you simply just click on the desired product to subscribe. Consumers comuque, will always have an eye on their subscriptions to avoid unpleasant mistakes and any automatic renewals involving cash outlay. The approach of content producers now changes radically: now no longer have to seek the sale of a piece of content, day after day.

Now we must try to tease you and convince them to subscribe, preferably at the annual subscription. After the controversy of recent days, Apple has also highlighted the details of the sharing of revenue: in Cupertino will be 30% for each subscription, for the sale of the same time, Apple calls the App on the App Store passes are present at advantageous prices or at least not higher than the same offers on other channels.

In short, Apple claims that publishers not download the user rate of 30% ad hoc increase the prices of the content offered on the App Store. To push even further the landing of newspapers and magazines Apple ecosystem, then, the company announced that 30% of the gains will not be due if the publisher is able to conclude a sale by external means attracting the user to the app Store.

In short, Apple has taken the first step. We'll see how publishers react, The Daily excluded.

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