Wednesday, February 23, 2011

Microsoft and NVIDIA leave the PCGA

Microsoft and NVIDIA have withdrawn from the PC Gaming Alliance (PCGA), supposed to support the gaming world on computer. This month is the PCGA had welcomed the fall of pirating PC games. With this statement, the consortium wanted to clear it intended to take a more active part in the video game world.

Hitherto confined to studies and analysis, the president of the PCGA said he wanted to work with developers, publishers and manufacturers to enhance the experience for players. The reasons why Microsoft and NVIDIA from the alliance they formed in 2008 remain secret (see "PC Gaming Alliance: long live the PC"), but we imagine they were ideological conflicts with the new president Matt Plyohar, who took office three months ago.

The question now remains whether the PC Gaming Alliance can function without its two pillars. If you listen to analysts on the Internet, the answer is no, and all seems lost. If one listens to the president, then everything is fine in a brave new world, and supports AMD, Intel, Dell, Corsair, Logitech and Razer, among others, is sufficient to maintain the relevance of this organization.

In our view, the role of GAAP has always been minor and that entity really wants to have an impact on the world of PC gaming, it will need to work primarily with the publishers. Microsoft is no longer the publisher of game that we knew. At trade shows, he favors only the Xbox 360 and Games for Windows division's non-existent.

Rumors say that Redmond would try to resuscitate this initiative, but nothing is on (see "Windows 8 will try to attract gamers). NVIDIA's decision is surprising, but not necessarily harmful. The manufacturer will continue to exit the PC graphics cards and we imagine that the PCGA can always count on the firm if it ever materializes his project to publish minimum requirements for the players.

Unless you have cravings sucidiares Jen-Hsun Huang does not miss such an advertising platform. Finally, we will retain the most interesting projects of PCGA to help consumers improve their PC experience. Remains to be seen how this will translate into practice.

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