Ausser is a new online store that sells computer hardware components and system assembly. A couple of weeks ago we mentioned the agreement we reached with them on the discount on postage for systems running them. Today we have taken some time and we sat with them to explain to us a little vision of this young company.
HZ: You can introduce yourselves and tell us your position within Aussa? Sergio: Well, first, thank you for the opportunity to let us know. My name is Sergio Rodriguez, and I agree with Bob Sarabia Aussa management. My work in the company, is based primarily on online advertising, and web maintenance.
Borja's work focuses on the area of customer service, technical service and RMA in general. HZ: What you have professional background in the world of computer components? S: Both are electronic and have a past and industrial maintenance technicians. For me, the hardware is a hobby, but I've always worked in environments with a high component of computer maintenance, so close to me.
A gamer at home and am self-taught amateur. Borja: My academic background is the same as that of Sergio, but I if I had the opportunity to work for over 6 years as head of technical service specialist online retailer of high-performance hardware. HZ: When and where does the idea of creating Aussa? S: It's an idea we have been maturing for many years.
We have always had the belief that we could give differential treatment to our customers, a deal that did not see in most shops in the competition. B: And finally, this past year decided to take the step, as we had all the elements to carry out to achieve success. HZ: What is your philosophy when dealing with the client's? B: We believe that small business has much more freedom at the time of dealing directly with the client, and that is why we have a friendly, personal and honest with him.
For this reason we focus our policy should focus on ensuring customer satisfaction, basing mainly on three aspects: 1 Personalized. For as users have noticed the lack of receiving a satisfactory treatment to the client, the advice always seemed to us fundamental, as well as ensuring that the person on the other side of your worries for giving us the best service, we are buying or not.
2 º QUALITY RMA and fast. 3 º Quality products. As you can see, it's no secret potion, but in our opinion, the best way to generate growth as a company and as professionals. HZ: And a lot of work and many hours without sleep. B: lol Yeah, that too. HZ: Aussa. It means something in particular that name? B: I had fabric name ...
lol. We spent some days thinking about names, and the first idea was that he had associated with the hardware and the computer, then we realized that based on this standard had plenty of company names, and much like all of them. So we focus on other issues more related to our view of the project.
And finally left Aussa "Ausarti" (in Euskera "brave"), which seemed appropriate, original and memorable. HZ: Which method you have RMA management? S: For the RMA, the first thing I would say is that is also a very personal service. The customer will deal directly with any of us at all times, and status information of its incidence.
The idea is to minimize the possible terms of the RMA, and for this we have a set of components for assignments, a substantial amount of capital to potential developments and testing table with everything we need. They should also know that for all components purchased in AUSSA during the first month (if there is nothing to cast doubt on the guarantee), we will advance the component free of charge.
Therefore, the long term will be minimal ... HZ: You have a dedicated support team? B: Our experience in this regard is more than 6 years in the sector ... thus, we are "Team." At least while we can continue providing this treatment without losing quality. In this regard, and in the future, when necessary will not hesitate to extend the template with the addition of more professional.
HZ: You are or you plan to be the official distributor in Spain of any particular brand? As 4FRAGS with EVGA for example. S: At the moment we are not authorized dealers of any brand. We are now established as dumps in online store. But in the future do not rule out a brand partner, always putting the quality to anything else.
HZ: you plan to cut prices if business is booming? We all know that is hard to match most major stores. S: We want to be competitive in all aspects, the price also, but will not be our hallmark, since we want to be the best, not cheapest. People should know that we made some setups Aussa care and attention and give exemplary service at a competitive price.
HZ: you plan to expand the catalog of products also? S: Our catalog never ceases to increase and improve, we begin with a catalog of some 900 products, and 4 months later, are more than 1300. The hardware world is constantly evolving, new brands, new products, new technologies ... Obviously you can not have "everything" but we will catalog all the news of the top brands.
HZ: You have own stock in a store or calling the dealer in terms of orders at the store? B: We combine both. Stoc a small part of the catalog, especially buses, memory, and CPU coolers, but we are a store that is starting, so we worked with over a dozen wholesalers for maximum "virtual stock" as possible, without having to make a great investment.
HZ: I see the current landscape of online shops selling computer components in Spain? S: We see a very closed circle of online stores that once did the right thing and won the confidence of users, but where the price has primacy over other things. It is precisely this point that we want to promote, that failure of the big online stores, which at the time, competitive prices.
HZ: What you think matters most to people: the final price or service quality? B: We know that when looking for a component or assembly, the first thing you see is the price, but do not believe that is what you value the customer. And if there are things that all consumers are important as the care, counseling, customer service, quality, etc.
HZ: It's hard to balance the above concepts? B: In our view is simple, because they are different concepts and in turn parallel. Each company estimates the price you can afford on their sales, but give a good service should be totally independent, not giving room for the price in the equation.
In short, we believe that with the price I could play, but attention ... this is fundamental. HZ: How you carry on Aussa mounts? S: As already mentioned, the assembly will be one of the flagships of Aussa, and is something that Bob and I think personally deal directly in the assembly or to closely monitor them.
Is a luxury for us to mount this kind of hardware! B: Do not begin to make a mount until you have all the components in this way, we always do the assembly in a single session, thus avoiding having to do with mounting medium components exposed to impact or breakage. Nor do they have a definite time, the assembly is terminated when the technician is satisfied with the work, both aesthetically and functionally and technically and I explain: we believe it is important that the customer receives a clean installation without cables, and if you need a component to remove the same, has no difficulties, and can be done without undoing the assembly.
We ensure better airflow inside the box, and make sure that all parts are secure and no vibration. Immediately after completing the assembly of components, proceed with system installation, configuration changes, installation of all drivers to check the proper functioning of components, and start with the test to check the stability of equipment, refrigeration components and performance.
Once they have finished the test, we completed the equipment and proceed to packaging, putting the same care as the rest of the assembly as a bad packaging, you can take to ruin all previous work. And so our customers can be at all times aware of your request may have information on the status of your installation, from receipt of the various components, assembly and testing.
Greetings to all readers of Hardware Post and, in particular, Juan Diego de Usera for giving this opportunity to show you our ambitious project. 
HZ: You can introduce yourselves and tell us your position within Aussa? Sergio: Well, first, thank you for the opportunity to let us know. My name is Sergio Rodriguez, and I agree with Bob Sarabia Aussa management. My work in the company, is based primarily on online advertising, and web maintenance.
Borja's work focuses on the area of customer service, technical service and RMA in general. HZ: What you have professional background in the world of computer components? S: Both are electronic and have a past and industrial maintenance technicians. For me, the hardware is a hobby, but I've always worked in environments with a high component of computer maintenance, so close to me.
A gamer at home and am self-taught amateur. Borja: My academic background is the same as that of Sergio, but I if I had the opportunity to work for over 6 years as head of technical service specialist online retailer of high-performance hardware. HZ: When and where does the idea of creating Aussa? S: It's an idea we have been maturing for many years.
We have always had the belief that we could give differential treatment to our customers, a deal that did not see in most shops in the competition. B: And finally, this past year decided to take the step, as we had all the elements to carry out to achieve success. HZ: What is your philosophy when dealing with the client's? B: We believe that small business has much more freedom at the time of dealing directly with the client, and that is why we have a friendly, personal and honest with him.
For this reason we focus our policy should focus on ensuring customer satisfaction, basing mainly on three aspects: 1 Personalized. For as users have noticed the lack of receiving a satisfactory treatment to the client, the advice always seemed to us fundamental, as well as ensuring that the person on the other side of your worries for giving us the best service, we are buying or not.
2 º QUALITY RMA and fast. 3 º Quality products. As you can see, it's no secret potion, but in our opinion, the best way to generate growth as a company and as professionals. HZ: And a lot of work and many hours without sleep. B: lol Yeah, that too. HZ: Aussa. It means something in particular that name? B: I had fabric name ...
lol. We spent some days thinking about names, and the first idea was that he had associated with the hardware and the computer, then we realized that based on this standard had plenty of company names, and much like all of them. So we focus on other issues more related to our view of the project.
And finally left Aussa "Ausarti" (in Euskera "brave"), which seemed appropriate, original and memorable. HZ: Which method you have RMA management? S: For the RMA, the first thing I would say is that is also a very personal service. The customer will deal directly with any of us at all times, and status information of its incidence.
The idea is to minimize the possible terms of the RMA, and for this we have a set of components for assignments, a substantial amount of capital to potential developments and testing table with everything we need. They should also know that for all components purchased in AUSSA during the first month (if there is nothing to cast doubt on the guarantee), we will advance the component free of charge.
Therefore, the long term will be minimal ... HZ: You have a dedicated support team? B: Our experience in this regard is more than 6 years in the sector ... thus, we are "Team." At least while we can continue providing this treatment without losing quality. In this regard, and in the future, when necessary will not hesitate to extend the template with the addition of more professional.
HZ: You are or you plan to be the official distributor in Spain of any particular brand? As 4FRAGS with EVGA for example. S: At the moment we are not authorized dealers of any brand. We are now established as dumps in online store. But in the future do not rule out a brand partner, always putting the quality to anything else.
HZ: you plan to cut prices if business is booming? We all know that is hard to match most major stores. S: We want to be competitive in all aspects, the price also, but will not be our hallmark, since we want to be the best, not cheapest. People should know that we made some setups Aussa care and attention and give exemplary service at a competitive price.
HZ: you plan to expand the catalog of products also? S: Our catalog never ceases to increase and improve, we begin with a catalog of some 900 products, and 4 months later, are more than 1300. The hardware world is constantly evolving, new brands, new products, new technologies ... Obviously you can not have "everything" but we will catalog all the news of the top brands.
HZ: You have own stock in a store or calling the dealer in terms of orders at the store? B: We combine both. Stoc a small part of the catalog, especially buses, memory, and CPU coolers, but we are a store that is starting, so we worked with over a dozen wholesalers for maximum "virtual stock" as possible, without having to make a great investment.
HZ: I see the current landscape of online shops selling computer components in Spain? S: We see a very closed circle of online stores that once did the right thing and won the confidence of users, but where the price has primacy over other things. It is precisely this point that we want to promote, that failure of the big online stores, which at the time, competitive prices.
HZ: What you think matters most to people: the final price or service quality? B: We know that when looking for a component or assembly, the first thing you see is the price, but do not believe that is what you value the customer. And if there are things that all consumers are important as the care, counseling, customer service, quality, etc.
HZ: It's hard to balance the above concepts? B: In our view is simple, because they are different concepts and in turn parallel. Each company estimates the price you can afford on their sales, but give a good service should be totally independent, not giving room for the price in the equation.
In short, we believe that with the price I could play, but attention ... this is fundamental. HZ: How you carry on Aussa mounts? S: As already mentioned, the assembly will be one of the flagships of Aussa, and is something that Bob and I think personally deal directly in the assembly or to closely monitor them.
Is a luxury for us to mount this kind of hardware! B: Do not begin to make a mount until you have all the components in this way, we always do the assembly in a single session, thus avoiding having to do with mounting medium components exposed to impact or breakage. Nor do they have a definite time, the assembly is terminated when the technician is satisfied with the work, both aesthetically and functionally and technically and I explain: we believe it is important that the customer receives a clean installation without cables, and if you need a component to remove the same, has no difficulties, and can be done without undoing the assembly.
We ensure better airflow inside the box, and make sure that all parts are secure and no vibration. Immediately after completing the assembly of components, proceed with system installation, configuration changes, installation of all drivers to check the proper functioning of components, and start with the test to check the stability of equipment, refrigeration components and performance.
Once they have finished the test, we completed the equipment and proceed to packaging, putting the same care as the rest of the assembly as a bad packaging, you can take to ruin all previous work. And so our customers can be at all times aware of your request may have information on the status of your installation, from receipt of the various components, assembly and testing.
Greetings to all readers of Hardware Post and, in particular, Juan Diego de Usera for giving this opportunity to show you our ambitious project.
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