Google has released a study that says that tablets replace not only computers but also televisions, and other multimedia. The stakes are high because Google believes that 165 million tablets will be sold during the next two years. Last March, he has surveyed a representative sample of 1430 consumers with slates to track their digital consumption.
Some results are predictable and seem to support the vision of Steve Jobs. If 72% of respondents say that the tablet is not their primary computer, 77% say they spend less time on their machines before and 43% spend more time on this new medium to their PC. What is interesting is that the survey also shows that for obtaining a slate, the use of a paper book, a radio, a smartphone and even television is neglected in favor of the shelf, probably because it can unify all these uses.
In addition, 84% of respondents use their media to play, meaning that the slate is also a competitor to traditional consoles, at least for the average consumer who is satisfied with the games on shelves. It is too early to talk of revolution. It is impossible to say whether this trend will continue in similar proportions or crowd.
The iPad is only one year. However, Google believes that it is an important study that shows that advertising on tablet is a priority. 
Some results are predictable and seem to support the vision of Steve Jobs. If 72% of respondents say that the tablet is not their primary computer, 77% say they spend less time on their machines before and 43% spend more time on this new medium to their PC. What is interesting is that the survey also shows that for obtaining a slate, the use of a paper book, a radio, a smartphone and even television is neglected in favor of the shelf, probably because it can unify all these uses.
In addition, 84% of respondents use their media to play, meaning that the slate is also a competitor to traditional consoles, at least for the average consumer who is satisfied with the games on shelves. It is too early to talk of revolution. It is impossible to say whether this trend will continue in similar proportions or crowd.
The iPad is only one year. However, Google believes that it is an important study that shows that advertising on tablet is a priority.
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