In marketing, currently, there are two things: the proliferation of cores as a selling point, and 3D. Creative has understood and therefore proposes the "Sound Core3D, a new chip. Finally, "new" is a big word: the announced specifications are exactly the same as the chip X-Fi cards, trips ... 2005. When Creative Technology Announces' Quartet DSP as an innovation is an innovation of six years ago, news releases and testing of the X-Fi already spoke of this technology.